Rachel Lim is the Co-Founder of Love, Bonito, a pioneering force in Asia’s fashion and e-commerce landscape. Starting her entrepreneurial journey at 19 with just $500, Rachel transformed a humble blogshop into a global, multi-million-dollar fashion brand. More than a businesswoman, she is a passionate advocate for women’s empowerment, believing that Love, Bonito is ultimately in the business of women. Through her platform RachReflects, she connects deeply with a growing global community of women, championing authenticity, purpose, and strength. Rachel has delivered keynotes at TEDx, the Asia Retail Leaders Conference, and Her World Young Women Achiever Forum, sharing her insights on leadership, resilience, and impact. She was named to Forbes Asia’s 30 Under 30 and recognized by TatlerAsia as one of Asia’s Most Influential (2021–2024). Her mission remains clear: to build a brand and movement that empowers women to live boldly and lead meaningfully.
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