Jia Lih Lu

Executive Coach | Business Consultant, Best of Me

Leadership and Management | Coaching, Resilience, Work-life Balance

Jia Lih Lu

Biography

Jia Lih is a seasoned leadership coach known for her genuine, professional, and intellectually stimulating approach. With nearly 40 years of experience as a business and corporate leader at PETRONAS, she empowers leaders to thrive in today’s VUCA world. Using structured Goal Plans and advanced coaching tools, she guides clients to break free from traditional leadership models, fostering disruptive thinking and innovation. Jia Lih partners with clients to develop resilience, courage, and adaptability for both business and personal growth. Deeply committed to the coaching profession, she currently serves as President of the Malaysian Association of Certified Coaches (MACC).